le mani della moda episode two

le mani della moda episode two follows a journey through five italian luxury manufacturing ateliers, where artisans and entrepreneurs share the personal stories behind their work. through intimate moments and close up visuals of hands at work, the film reveals memories, emotions and generational transitions that shape the craft. moving beyond the gestures of production, the narrative brings attention to the people behind them, showing that behind the hands that create everyday garments are faces, lives and human stories. from the origins of family businesses to the passing of knowledge to younger generations, the film portrays craftsmanship as a living legacy, continuously reimagined for the future.
graphic design for documentary and photography by celina ludes

stolen identities

"and yet what interested me the most in her was not her beauty, but her character, her entire vagueness of character. she seemed to have no personality at all, but simply the possibility of many types.” by oscar wilde.

inspired by oscar wilde’s idea that “the self conscious aim of life is to find expression,” this editorial explores how art and life reflect each other. we are the artists of our own selves, shaping our moods, behaviors and identities through the art and fashion we embrace. fashion trends become living expressions, turning imagination into reality and offering new ways to see and experience life. but as we dress, act and aspire, we are left with the questions: who do we want to be? who are we really? and is reinvention a part of our true self, or merely a mask?
art direction and screenplay by celina ludes

intervallo for francesco murano

a teaser film created for a conceptual fashion show proposal for francesco murano. centred around the idea of admiration, the film follows a quiet moment transformed through presence and perception, inviting the viewer to slow down and rediscover beauty in the ordinary. inspired by the emotional language of the collection, it offers an intimate glimpse into a world where stillness, authenticity and feeling become acts of quiet rebellion.
art direction, screenplay and editing by celina ludes

no time for

‘no time for’ is an experimental fashion film that is dedicated to revealing the reality of life in fashion by breaking through the glamorous facade. a dramatic behind the scenes video of a model being photographed for a couture fashion editorial shows the relationship of everyone on set and the stress of what truly lays behind the next front cover of a magazine.  the hectic behind the scenes interactions and graphic realities are all put together with chaotic filming, thrilling music and gritty behaviour.
art direction and screenplay by celina ludes